Creativ History

Creativ kitchens Australia is a family-owned company based in Sydney, Australia. Michael Caminer is the director and CEO of the company and as an engineer developed and designed the Smartpack system in 1985 and now manufactures, installs and project manages custom made solutions for home joinery.

This family-owned company operates two kitchen showrooms in Sydney and has a number of distributors around Australia from Perth to Canberra. Creativ kitchens has grown to become one of the top kitchen manufacturers in Sydney by delivering what locals need and using Australian made product customised and installed in a reputable way. Creativ prides itself on not providing ‘cookie cutter’ solutions, but instead, listening to the needs of each and every customer.

The product is fully manufactured in Australia by Alsa Manufacturing Co. This sister company employs 25 full time people who are dedicated to delivering custom kitchens along with other home improvement and storage solutions in laundries, home offices and where ever a little home makeover is required. The company is a fully quality assured manufacturing operation. (ISO 9000-2008 Quality Assurance). Alsa Manufacturing developed the flatpack market in 1985 when it was in its infancy and the Smartpack system with associated computerised manufacturing was a pioneering development. Smartpack has developed into a sophisticated system with a downloadable design program (“DYOS -Design Your Own Smartpack”) for kitchens and home offices, and has now added the “Creativ” brand of custom made kitchens using nesting based manufacturing and delivery of assembled carcasses for full installation projects.The custom made solution has now superseded the modular solution.

The company mission and culture is to provide high quality home improvement product for a competitive, good value price with 100 % customer satisfaction.

As a good corporate citizen, Alsa Manufacturing Co. supports the Courage to Care organisation which educates school children and the wider community to the evils of racism and bullying through travelling exhibitions. The program empowers the individual to have the courage to stand up against these abuses. For a number of years, Michael was vice president of the organisation.


Cabarita, Strathfield, Five Dock, Croydon, Haberfield, Hunters Hill, Drummoyne, Balmain, Greenwich, Wollahra, Rose Bay, Double Bay, Vaucluse, Coogee, Bondi Junction, Silvania, Sans Souci, Maroubra, Crows nest, Chatswood, Mosman, Cammeray, Cremome, North Sydney, Neutral Bay, Alexandria, Caringbah, Kirribilli, Edgecliff, Mc Mahons Point, Waverton, St Leonard, Willioughby, Wollstonecraft, Artarmon, Roseville, Lindfield, Point Piper, Potts Point, Earlwood, Marrickville, Newtown, Surry Hills, Chippendale, Forest Lorge, Annandale, Pyrmont, Rozelle, Gradesville, Canada Bay, Woolwich, Breakfast Point, Longueville, Lane Cove, Linley Point, Concord, Russell Lea, North Ryde, Putney.

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What people are saying

“I continue to be awestruck by the elegance of my home as reflected in the quality and craftsmanship of the work of Creativ Kitchens. “

John Walker

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